Discover the process of the rebranding of Kressmann, founded in 1858. When I received the brief, I immediately dove into the history of Kressmann house and discover their old archives/advertising. I wanted to pay tribute to one of them, redesigned it and turned it into a brand new logo (the final version of "K" monogram was not selected for this project)

Commissioned by Manifestes

Discover the process of the rebranding of Kressmann, founded in 1858. When I received the brief, I immediately dove into the history of Kressmann house and discover their old archives/advertising. I wanted to pay tribute to one of them, redesigned it and turned it into a brand new logo (the final version of "K" monogram was not selected for this project)

Commissioned by Manifestes

Discover the process of the rebranding of Kressmann, founded in 1858. When I received the brief, I immediately dove into the history of Kressmann house and discover their old archives/advertising. I wanted to pay tribute to one of them, redesigned it and turned it into a brand new logo (the final version of "K" monogram was not selected for this project)

Commissioned by Manifestes

Discover the process of the rebranding of Kressmann, founded in 1858. When I received the brief, I immediately dove into the history of Kressmann house and discover their old archives/advertising. I wanted to pay tribute to one of them, redesigned it and turned it into a brand new logo (the final version of "K" monogram was not selected for this project)

Commissioned by Manifestes

©2022 StudioPaack.

©2022 StudioPaack.

©2022 StudioPaack.

©2022 StudioPaack.